Job Title: Web Content Designer
Location:  Hartford , Connecticut
Type: Contract
Duration:12 months


Interview mode: Webcam only

Job Description:
The Content Strategist will support  the mission by creating content for websites, blogs, articles, product descriptions, and social media. An ideal candidate should be a talented and knowledgeable writer with fresh, creative ideas, and an excellent eye for detail.
 
Required Skills:
Content Writing:

• Developing a content strategy that guides the creation of clear and well-structured content for the product or service
• Planning for the discovery, structure, process, creation, delivery, , and archiving of content
• Aligning content with business goals, stakeholder objectives, and user needs
• Inventorying and auditing of content on a local or enterprise level
• Conducting in-depth research on industry-related topics in order to develop original content and optimize current content
• Developing content for blogs, articles, product descriptions, social media, and the company website
• Implementing core content goals that will capture attention and promote engagement from the target audience
• Repurposing content in new ways to reach new audiences through multiple channels
• Assisting the marketing team in developing content for advertising, social media, and email campaigns
• Proofreading content for errors and inconsistencies
• Developing content using the best-practice principles of digital content design

SEO and analytics

• Conducting keyword research and using SEO best practices to increase SERP results and build traffic to content
• Creating headlines and body copy that utilize data from keyword research to help capture audiences
• Discovering and developing proper KPIs and implementing ways to measure content success
• Using research and analytics data to make sure content is meeting user needs

Content Optimization 

• Identifying customers' needs and recommending new content to address gaps in our current content
• Optimizing and categorizing content to align with an information architecture
• Working with subject matter experts to write clear text in plain language that achieves defined goals
• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with  Content Guidelines
• Structuring content to reflect how users like to engage with online material and address how they access material through different devices
• Setting up  models that support the maintenance of content after publishing
• Maintaining content to ensure it's discoverable, relevant, and always updated

Preferred Skills & Qualifications:

• Bachelor's degree in Communications, Marketing, English, Journalism, or related field
• 3 years of content writing or copywriting experience for a company or institution in a full-time role with defined project-driven goals
• Experience creating and managing content for customer-facing tools such as chatbots, helpdesk services, and knowledge base/FAQs
• A portfolio of published online content
• Industry certification in a field-related discipline
• 1 year of customer relationship management platforms such as Salesforce
• 1 year of web content management platforms such as Sitecore